Superfection Design provides a variety of services for all of your creative needs
Superfection Design, L.L.C. is an art & graphic design company.
A variety of freelance creative services available. Specializing in graphic design, digital and print media, brand development, and marketing strategy. Operated by Samantha Smith, a professional marketing director in the nonprofit industry.
My Work
Clients
View My Portfolio
Testimonials
“Sam has been an integral partner of the Horse Racing Women’s Association since the inaugural Horse Racing Women’s Summit in 2022. In that first year, Sam was able to take our brand guidelines and implement them into an event program that captured the essence of the Summit and all who participated. We have counted on Sam for a number of projects since then and find her to be talented, reliable, and great to work with.”
HRWA Executive Committee
About
Superfection Design, L.L.C is operated by Samantha Smith.
About
Samantha Smith is a marketing and design professional based in Lexington, Kentucky. She specializes in brand strategy, graphic design, and integrated marketing, blending creativity with a strategic understanding of digital and print communications. After years of freelancing alongside full-time work in the equine and nonprofit sectors, she founded Superfection Design to offer cohesive branding, digital marketing, and custom design services. Skilled in Adobe Creative Cloud, website management, social media strategy, and analytics, Samantha focuses on developing clear visual identities and compelling content that help organizations communicate their mission with impact.
This site reflects her freelance services, to view her full professional portfolio click here.
Behind the Name
Superfection Design is named after Samantha’s horse, Superfection (barn name Shaylon), a 2010 foal by Supercharger and half-brother to Derby winner Super Saver. Born the same year Super Saver won the Derby, he was the winning choice from 8,855 entries in WinStar Farm’s naming contest before being sold as a yearling at the 2011 Saratoga Sale and later featured in press and DRF coverage. After training in Europe and returning to Kentucky, an injury ended his racing career, and Samantha adopted him in 2013 during her senior year at the University of Kentucky. With careful rehab and training, Shaylon became a hunter who loved his job, and after years of showing and lessons together, he is now happily retired. His long, unlikely journey—and the role he’s played in Samantha’s life—made his name a natural fit for the work she creates today.
Services Available
Choose the Support that Fits Your Needs
Three types of freelance options are available:
monthly design support, design packages, and project design work.
Specialties and most frequently requested items are listed within these three tiers. If you do not see an item listed but you have a creative project, please email directly.
Monthly Design Support
-
Ongoing design work for organizations that need consistent, reliable creative each month. Ideal for nonprofits, small businesses, and event teams with recurring projects. Annual contract for work. Priority turnaround.
Monthly packages as follows: -
20 hours/month — $1,800
($90/hr) -
15 hours/month — $1,400
($93/hr) -
10 hours/month — $950
($95/hr)
Design Packages
- Packages provide a structured set of deliverables at a flat rate, ideal for businesses, nonprofits, and events looking to elevate their branding, campaigns, or marketing materials.
-
Brand Development
Includes: primary + alternate logo, color palette, typography, 1-page brand guide, 3 templates, 1 revision round
$2,500 -
Event Assets
Includes: digital or print invitation, social media graphic set, up to ten event advertisements or promotional graphics, one sponsor signage board or slideshow, signage posters (up to five), one revision round
$3,000 -
Campaign Marketing
Includes: social media graphic set, email header or template, web banner, one full-page print ad, ten static graphics (with variations for ads/email/social as needed), one print mailing item (remittance, invite, postcard, etc.), one revision round
$3,500
Project Design Work
- One-time design projects charged at an hourly rate. Some examples include:
- Presentations
- Flyers & Brochures
- Event Materials
- Advertisements
- Cards & Mailings
- Social & Web Graphics
- Email Templates
Nonprofit discounts are available.
For all print and digital media, Adobe Creative Cloud products are used, so you can expect high quality pieces in any digital or print format you may need.